Analysis: Dazn
DAZN Secures Exclusive Streaming Rights for NBA and NHL Teams
London-Based Streamer Expands Presence in US Market
DAZN has secured a major breakthrough in the US sports streaming market, partnering with MSG Networks and YES Network to become the exclusive direct-to-consumer streaming home of their properties. The deal, announced on July 29, 2026, will see DAZN stream live games of the New York Yankees, Knicks, Nets, Rangers, Devils, Islanders, and Sabres, among others.
Market/Global Impact
The partnership marks a significant expansion of DAZN’s presence in the US market, where it has been seeking to establish itself as a major player in sports streaming. The deal is also a significant blow to traditional TV networks, as more sports content migrates to online platforms. With this move, DAZN is poised to become a major force in the US sports streaming landscape, rivaling established players such as ESPN+ and NBC Sports.
Data Analysis
| Team | League | Previous Streaming Home | New Streaming Home |
|---|---|---|---|
| New York Yankees | MLB | YES Network (Gotham app) | DAZN |
| New York Knicks | NBA | MSG Networks (Gotham app) | DAZN |
| Brooklyn Nets | NBA | YES Network (Gotham app) | DAZN |
| New York Rangers | NHL | MSG Networks (Gotham app) | DAZN |
| New Jersey Devils | NHL | MSG Networks (Gotham app) | DAZN |
| New York Islanders | NHL | MSG Networks (Gotham app) | DAZN |
| Buffalo Sabres | NHL | MSG Networks (Gotham app) | DAZN |
Additionally, DAZN is reportedly close to deals with seven other NBA teams, which would further expand its reach in the US sports streaming market.
Forward Outlook
The partnership between DAZN, MSG Networks, and YES Network is set to go into effect during the 2026-2027 NBA and NHL seasons. As more sports content migrates to online platforms, DAZN is well-positioned to capitalize on this trend. However, the company will face stiff competition from established players in the US sports streaming market. The success of this partnership will depend on DAZN’s ability to deliver high-quality streaming experiences to subscribers and its ability to negotiate similar deals with other sports teams and leagues.
In the coming days and weeks, DAZN is expected to announce deals with seven other NBA teams, which would further solidify its position in the US sports streaming market. As the sports streaming landscape continues to evolve, DAZN’s ability to adapt and innovate will be crucial to its success.